Highly accomplished Communication Professional with over 5 years of proven experience in advertising copywriting, digital content creation, and strategic storytelling. Expert in developing impactful branding, digital content, trade marketing, and editorial production initiatives across diverse industries including fashion, retail, and education. Successfully led comprehensive communication and marketing projects for prominent brands such as Lilica Ripilica, Tigor T. Tigre, Marisol, Altenburg, Altenburg Haus, and UNIASSELVI. Currently driving innovation at Nextil, a fashion tech company, by crafting robust B2B solutions that connect retailers with leading fashion brands, enhancing market access and efficiency.
Copywriter
Nextil
Mar 2025 - May 2025
Driving content strategy and creation for a leading fashion tech company, focusing on innovative B2B solutions.
Copywriter
Marisol S.A.
Apr 2023 - Jan 2025
Responsible for developing and executing communication and marketing content for a major retail group.
Copywriter
Free Multiagência
Sep 2022 - Apr 2023
Created engaging and effective copy for various clients across multiple platforms within a dynamic agency environment.
Copywriter
Seven Comunicação Total
Sep 2021 - Sep 2022
Provided copywriting expertise for a communication agency, supporting various client projects.
Business and Fashion Aesthetics
Universidade de São Paulo
Jan 2025 - Dec 2027
Creative Writing, Screenwriting and Multiplatform Content
Faculdade Novoeste
Jan 2023 - Dec 2024
Text Review and Preparation
Pontifícia Universidade Católica de Minas Gerais
Jan 2021 - Dec 2022
Advertising and Propaganda
Universidade Regional de Blumenau (FURB)
Jan 2016 - Dec 2020
Cool Hunting and Trend Analysis
Fashion Meeting
Mar 2025
The STL Way of Creating Content: Techniques and Strategies to Be a Brand of the Future
Steal The Look
Mar 2025
Performative Writing
MASP - Museu de Arte Moderna de São Paulo
Feb 2025
Creative Writing: Techniques and Practices
Pontifícia Universidade Católica do Rio Grande do Sul
Jan 2025
History of Art and its Relations with Fashion
Fundação Armando Álvares Penteado
Dec 2024
Synaptic Brain: How Brands Connect to Our Brain
Pontifícia Universidade Católica do Rio Grande do Sul
Nov 2024
History of Design, Aesthetics and Design Styles
Pontifícia Universidade Católica do Rio Grande do Sul
Oct 2024
Styling and Fashion Editorial Production
Pontifícia Universidade Católica do Rio Grande do Sul
Sep 2024
Basic SEO
Mirago Marketing Digital
May 2024
From Planning to Execution: Agile Techniques for Project Management
Escola Conquer
Apr 2024
The Utopian Body: Relations Between Fashion, Genders, and Sexualities
MASP - Museu de Arte Moderna de São Paulo
Feb 2024
Fashion Journalism
Fashion Meeting
Dec 2023
Journalistic Investigation Techniques
Faculdade Cásper Líbero
Jan 2023
Copywriting
Aldeia
Aug 2022
Tailoring and Ways of Dressing in the 20th Century: Oswald de Andrade, Mário de Andrade and Tarsila do Amaral
Secretaria de Cultura e Economia Criativa do Estado de São Paulo
Jan 2022
Style and Personal Image
Pontifícia Universidade Católica do Paraná
Oct 2021
SEO for Communication Professionals
Comunique-se by Knewin
Jul 2021
Journalistic Writing
Senac São Paulo
Feb 2021
Fashion Journalism for Magazines, Websites and Social Media
Fundação Armando Álvares Penteado
Nov 2020
Advertising Copywriting: A Keyboard in Hand, A Thousand Ideas in Mind
Redhook School
Sep 2020
Creative Writing: First Contact, Narratives and Procedures
Esc. Escola de Escrita
Aug 2020
Text, Writing and Content for Fashion
Edições Globo Condé Nast
Jul 2020
Creative Offline and Online Advertising Text
Escola Superior de Propaganda e Marketing
Jun 2020
Planning and Production of Content for Social Media
Oficina das Palavras
Sep 2019
Storytelling: Telling Stories to Connect
Escola Superior de Propaganda e Marketing
Jan 2019
Portuguese (Native)
Marketing & Communication
Writing & Editing
Digital Marketing
Project Management
Fashion & Culture